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What is Domaining?
Domaining … What is It? There are volumes written on the topic of...
It’s My Brand!
It’s My BRAND… it belongs to me! You want to know what branding...
Back to this Google SEO Thing
This Google SEO thing Okay… so I’m back on this Google SEO...
Popular Posts All Time
What is SEO?
What is SEO? Everybody’s selling it… but what the heck is it? If only folks would read this, a my fingers would probably begin to heal from the aches I get from explaining this simple acronym! Search Engine Optimization. In simple terms, it is the science of making the major search engines (Google, Bing, Yahoo, etc.) recognize your site for what it is. Computer algorithms, not people, determine the content of your site. Google has “Bot’s” that crawl through your site (provided you have allowed it) looking for relevant content to search requests from users. Let’s assume you are an authority on kayaks. In your site, you are constantly writing and referring to canoe’s, however, instead of kayaks. How is Google supposed to know that your site is not about canoe’s? Not only that, but when Google sends someone to your site looking for information on canoe’s, they don’t stay long because your site has nothing to do with canoe’s. See the delimma? Do you think Google will freely promote your site as an authority on kayaks or canoe’s? Probably not! Good SEO simply is aware that these “bots” are not people and constantly monitors the content of a site...
Waco Hyundai
Combined E-Commerce and Infomercial Web Design… The folks at Waco Hyundai wanted a site to showcase their inventory of new and used vehicles. Hyundai corporation had a strict set of standards to follow for uniformity and design. We were able to put it all together into a nice package. We even picked up the domain for them from a fellow domainer! Click on the picture and check out their...
Branding Methods
Branding DIFFERENT! Be different but not stupid! It seems that some companies have gone overboard in the stupidity department. Most often it’s under the guise of being different. Branding can be different by simply pointing out what makes your product or service different from your competitors. What is it exactly about your product or service that is different? Why is your product or service better? Include those benefits in your brand. It’s really that simple. If your product is cheaper than all your competitors then brand your company on price or value. If your product is safer, focus on a brand that demonstrates safety. Whatever you do, don’t focus totally on being memorable… Remember in the 80’s when Subaru wanted their commercials to be remembered so they created commercials with “Joe Liar”? They were extremely memorable, but they had the unintended consequence of people associating Subaru with liars. The commercial was a huge success but car sales took a nose dive! Branding CATCHY! Being Catchy can be the most difficult task in branding your product or service. Being catchy begins with the naming of your company, product, or service. Some things you just remember… but do you realize how...
Web Design – Nashville Style
Web Design Nashville Style Demands for web design vary greatly from business to business… at Nameowners.com, we do it Nashville Style! For most businesses, it’s simply an interactive yellow page ad. The website needs to be a graphic display of what the company is all about as well as a showcase for their products or services. For other companies, the website is a place they do business. Demands are far greater with database requirements, customer support modules, and the list goes on… At NameOwners.com we do it all! We are the new kid on the block with years of experience and knowledge. Our philosophy is to keep things current, trendy, and unique. Many of our design projects are cutting edge technology utilizing mobile, web 2.0, and html5 coding techniques. Where Does Web Design Begin? We get this question often. Without a specific blueprint, your website is doomed to failure from the start. Ask questions. Who is my target audience? What do we hope to achieve with this website? Are we going to sell products through our site or simply draw customers in to our sales department? What does our competitions’ site look like? What impression does their site give? ...
Marketing 101
Marketing is not … Web design SEO Branding Advertising Graphic design T-shirts Signs Social media promotion Marketing is … Marketing is the utilization of all of the above to promote your business! It’s that simple. Good marketing can be summed up by the term “awareness”. Your company can have the best designed website (designed by Nameowners.com of course!) , a top of the line SEO expert (like us!), an awesome brand recognition (that we created), a lucritive advertising budget, great graphic design, T-shirts, signs, and continuous social media promotion (through Nameowners.com of course), but each of those things individually is not marketing. Marketing includes all of the above… and more! Marketing is the process of making your product or service known to potential customers. Not to everyone! Potential customers is the keyword here. What good does it do to advertise in Canada when you only do work in Nashville, TN.? To market correctly, you have to know who your market is. Determining who your potential customers are and then targeting them with the above methods is always a sure way to success. At Nameowners.com we have many tools to help you determine EXACTLY who your potential customers are. It’s...
Recent Reviews From All Categories
Recent Reviews From All Categories
- Branding
- SEO
It’s My Brand!
It’s My BRAND… it belongs to me! You want to know what branding...
Branding Methods
Branding DIFFERENT! Be different but not stupid! It seems that some...
Branding Your Business
Business Branding… What is it? “In marketing, branding your...
Back to this Google SEO Thing
This Google SEO thing Okay… so I’m back on this Google SEO...
What should good SEO cost?
Frequently I’m asked the question… “How much does it cost...
Google Page Ranking
How can I get to page 1 on Google? What is Google page ranking? If I had...
