Marketing 101

Marketing is not …

  • Web design
  • SEO
  • Branding
  • Advertising
  • Graphic design
  • T-shirts
  • Signs
  • Social media promotion

Marketing is …

Marketing is the utilization of all of the above to promote your business!  It’s that simple.  Good marketing can be summed up by the term “awareness”.  Your company can have the best designed website (designed by of course!) , a top of the line SEO expert (like us!), an awesome brand recognition (that we created), a lucritive advertising budget, great graphic design, T-shirts, signs, and continuous social media promotion (through of course), but each of those things individually is not marketing.  Marketing includes all of the above… and more!

Marketing is the process of making your product or service known to potential customers.  Not to everyone!  Potential customers is the keyword here.  What good does it do to advertise in Canada when you only do work in Nashville, TN.?  To market correctly, you have to know who your market is.  Determining who your potential customers are and then targeting them with the above methods is always a sure way to success.  At we have many tools to help you determine EXACTLY who your potential customers are.  It’s what we do!