A Thought Just Occurred to Me
Problem is… it’s gone now.
I decided to add this section called Website Ideas to our company site at Nameowners.com because my mind NEVER stops working. I am constantly coming up with cool website ideas so rather than hoard them to myself, I’m going to start sharing them with you. Maybe one of our clients will take one of these ideas and allow us to make it happen for them. We don’t DO business… our business is to help you DO business!
So what was my latest idea really? How about this:
Non profit organizations are just that… “non-profit”. That doesn’t mean that the folks involved can’t make a pretty good living while at the same time helping someone in need. How about a website entitled “Man of The House”. Set it up as a 501-c-3 organization and enlist an army of husbands to lend a hand. The beneficiaries of the company would be ladies whose husbands have been deployed in the military. The organization would provide free labor to women whose husbands or boyfriends are gone just as though that capable person were still there. I know it sounds kind of sexist but I don’t know any young mother that would not appreciate her yard being mowed or the plumbing being repaired just as though her husband were there. Someone needs to take this and run with it!
So what exactly makes GREAT web design? There are 3 elements:
1. The “Grab” element. You have less than 3 seconds to “grab” someones attention when they land on your site. If your landing page is too informational or boring… forget about it! If the design doesn’t fit the site or is too overwhelming… once again, you’ve lost them. In all my years of searching the web, I’ve only run across a handful of sites that had the “grab” factor. Great web design begins with serious thought given to the purpose of the site and the immediate reaction that will ensue.
2. The “Answer” element. Does your site provide a short, immediate answer to the search? I don’t want to dig through link after link trying to find what I was originally looking for. Neither does anyone else! The thing that amazes me most about web designers today is how often this simple element is overlooked. If your website is about your vacation rental, make the pictures and the price apparent immediately. After all… isn’t that what the potential renter is looking for? If your site is designed to promote your business as a Tile contractor, don’t make the customer dig through your site to find pictures of your work and prices you charge. Give them the answers immediately!
3. The “Contact” element. Great web design lets the potential client or customer quickly see how to contact you. Is your phone number quickly visible? Maybe you don’t want the phone number plastered over the internet… If that’s the case, can they find a quick, short, and concise “Contact Us” form to complete and get information quickly?
These are 3 simple elements to great web design. At Nameowners.com, we can make that happen for you!
Marketing is not …
- Web design
- Graphic design
- Social media promotion
Marketing is …
Marketing is the utilization of all of the above to promote your business! It’s that simple. Good marketing can be summed up by the term “awareness”. Your company can have the best designed website (designed by Nameowners.com of course!) , a top of the line SEO expert (like us!), an awesome brand recognition (that we created), a lucritive advertising budget, great graphic design, T-shirts, signs, and continuous social media promotion (through Nameowners.com of course), but each of those things individually is not marketing. Marketing includes all of the above… and more!
Marketing is the process of making your product or service known to potential customers. Not to everyone! Potential customers is the keyword here. What good does it do to advertise in Canada when you only do work in Nashville, TN.? To market correctly, you have to know who your market is. Determining who your potential customers are and then targeting them with the above methods is always a sure way to success. At Nameowners.com we have many tools to help you determine EXACTLY who your potential customers are. It’s what we do!
Web Design Nashville Style
Demands for web design vary greatly from business to business… at Nameowners.com, we do it Nashville Style! For most businesses, it’s simply an interactive yellow page ad. The website needs to be a graphic display of what the company is all about as well as a showcase for their products or services. For other companies, the website is a place they do business. Demands are far greater with database requirements, customer support modules, and the list goes on…
At NameOwners.com we do it all! We are the new kid on the block with years of experience and knowledge. Our philosophy is to keep things current, trendy, and unique. Many of our design projects are cutting edge technology utilizing mobile, web 2.0, and html5 coding techniques.
Where Does Web Design Begin?
We get this question often. Without a specific blueprint, your website is doomed to failure from the start. Ask questions. Who is my target audience? What do we hope to achieve with this website? Are we going to sell products through our site or simply draw customers in to our sales department? What does our competitions’ site look like? What impression does their site give? How do we want our site to be different? At NameOwners.com we have a 50 question survey that covers these issues as well as future plans and goals for your web design.
Don’t Over Design
Once a potential client finds your site, you have less than 3 seconds to make him/her stay. 3 seconds! A cluttered front page will quickly drive them away. Interestingly enough, when Google first started, they watched people’s reactions as they visited the site. Most people just sat there and did nothing. When asked what the problem was, people responded that they were waiting on the rest of the page to “load”. That was the norm back then. A “homepage” typically took 30 seconds or more to “fill the page”. Google authored FAST! Their landing page is simple and uncluttered. It has served them well. Don’t worry though… if you are unsure of how to do this… we can help! Great websites begin with great web designers.
Some things you just remember… but do you realize how much thought, money, and effort that went into making something “effortless” to remember?
Be different but not stupid! It seems that some companies have gone overboard in the stupidity department. Most often it’s under the guise of being different. Branding can be different by simply pointing out what makes your product or service different from your competitors. What is it exactly about your product or service that is different? Why is your product or service better? Include those benefits in your brand. It’s really that simple. If your product is cheaper than all your competitors then brand your company on price or value. If your product is safer, focus on a brand that demonstrates safety. Whatever you do, don’t focus totally on being memorable… Remember in the 80’s when Subaru wanted their commercials to be remembered so they created commercials with “Joe Liar”? They were extremely memorable, but they had the unintended consequence of people associating Subaru with liars. The commercial was a huge success but car sales took a nose dive!
Being Catchy can be the most difficult task in branding your product or service. Being catchy begins with the naming of your company, product, or service. Some things you just remember… but do you realize how much thought, money, and effort that went into making something “effortless” to remember? Think about names like Twitter, Viagra, Picasa, and Google… all of these are relatively new companies, products, or services (within the last 15 years), yet they all evoke emotion and memorability. At NameOwners.com, we spend thousands of hours each year helping clients become “catchy”. It’s what we do! From choosing an available domain to designing the perfect logo, this is our niche!
KISS… still applies!
Once you take a direction, stick with it! Coca Cola almost killed themselves in the early 2000’s by changing the color of their can. What were they thinking? O’Charlie’s Restaurants has recently done the same thing. They might as well be a new start-up! They just threw away hundred of thousands of dollars spent in brand recognition over the last 20 years. Think about the most successful franchise in business history… McDonald’s. Seen any changes to those “golden arches”? NEVER! If it ain’t broke… don’t fix it! Stick with the plan and be consistent.
Business Branding… What is it?
“In marketing, branding your business refers to the physical representation and consistent application of brand identity across visual and verbal media. In visual terms, this can include signage, uniforms, liveries, interior design and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design, quantity surveying, engineering, procurement, project management and retail design.
Branding your business means the continuous and consistent application of the brand’s image in all business units, communication channels and media.
This refers to marketing and branding as a unified whole. In that respect, brand implementation is a continuous process, which requires controlling the brand’s image and presence despite changes in markets and company structure.”
The above explanation is Wikipedia’s definition. At NameOwners.com we fully agree with the above statements but feel it neccessary to expand on one key area that seems to be overlooked by Wikipedia…
What is SEO?
Everybody’s selling it… but what the heck is it? If only folks would read this, a my fingers would probably begin to heal from the aches I get from explaining this simple acronym! Search Engine Optimization. In simple terms, it is the science of making the major search engines (Google, Bing, Yahoo, etc.) recognize your site for what it is.
Computer algorithms, not people, determine the content of your site. Google has “Bot’s” that crawl through your site (provided you have allowed it) looking for relevant content to search requests from users. Let’s assume you are an authority on kayaks. In your site, you are constantly writing and referring to canoe’s, however, instead of kayaks. How is Google supposed to know that your site is not about canoe’s? Not only that, but when Google sends someone to your site looking for information on canoe’s, they don’t stay long because your site has nothing to do with canoe’s. See the delimma? Do you think Google will freely promote your site as an authority on kayaks or canoe’s? Probably not!
Good SEO simply is aware that these “bots” are not people and constantly monitors the content of a site to make sure the “bots” know what your site is all about. Quality SEO also provides excellent content that keeps folks coming back. That is a direct clue to Google that it made the right choice by choosing your site as the correct answer to a customers search.