It’s My Brand!
Aug17

It’s My Brand!

It’s My BRAND… it belongs to me! You want to know what branding means?  It’s simple… It’s mine, and it belongs to me!  It’s my “mark”, my label, my design, my work.  No one should be able to take it from me. I’m a carpenter by trade.  I’m amazed at the number of tools that have evolved over the years yet interestingly enough, no matter how advanced a tool may become, it is...

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Branding Methods
Jul28

Branding Methods

Branding DIFFERENT! Be different but not stupid!  It seems that some companies have gone overboard in the stupidity department.  Most often it’s under the guise of being different.  Branding can be different by simply pointing out what makes your product or service different from your competitors.  What is it exactly about your product or service that is different?  Why is your product or service better?  Include those benefits...

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Branding Your Business
Jul26

Branding Your Business

Business Branding… What is it? “In marketing, branding your business refers to the physical representation and consistent application of brand identity across visual and verbal media. In visual terms, this can include signage, uniforms, liveries, interior design and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design, quantity surveying, engineering, procurement,...

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