So what exactly makes GREAT web design? There are 3 elements:
1. The “Grab” element. You have less than 3 seconds to “grab” someones attention when they land on your site. If your landing page is too informational or boring… forget about it! If the design doesn’t fit the site or is too overwhelming… once again, you’ve lost them. In all my years of searching the web, I’ve only run across a handful of sites that had the “grab” factor. Great web design begins with serious thought given to the purpose of the site and the immediate reaction that will ensue.
2. The “Answer” element. Does your site provide a short, immediate answer to the search? I don’t want to dig through link after link trying to find what I was originally looking for. Neither does anyone else! The thing that amazes me most about web designers today is how often this simple element is overlooked. If your website is about your vacation rental, make the pictures and the price apparent immediately. After all… isn’t that what the potential renter is looking for? If your site is designed to promote your business as a Tile contractor, don’t make the customer dig through your site to find pictures of your work and prices you charge. Give them the answers immediately!
3. The “Contact” element. Great web design lets the potential client or customer quickly see how to contact you. Is your phone number quickly visible? Maybe you don’t want the phone number plastered over the internet… If that’s the case, can they find a quick, short, and concise “Contact Us” form to complete and get information quickly?
These are 3 simple elements to great web design. At Nameowners.com, we can make that happen for you!
Web Design Nashville Style
Demands for web design vary greatly from business to business… at Nameowners.com, we do it Nashville Style! For most businesses, it’s simply an interactive yellow page ad. The website needs to be a graphic display of what the company is all about as well as a showcase for their products or services. For other companies, the website is a place they do business. Demands are far greater with database requirements, customer support modules, and the list goes on…
At NameOwners.com we do it all! We are the new kid on the block with years of experience and knowledge. Our philosophy is to keep things current, trendy, and unique. Many of our design projects are cutting edge technology utilizing mobile, web 2.0, and html5 coding techniques.
Where Does Web Design Begin?
We get this question often. Without a specific blueprint, your website is doomed to failure from the start. Ask questions. Who is my target audience? What do we hope to achieve with this website? Are we going to sell products through our site or simply draw customers in to our sales department? What does our competitions’ site look like? What impression does their site give? How do we want our site to be different? At NameOwners.com we have a 50 question survey that covers these issues as well as future plans and goals for your web design.
Don’t Over Design
Once a potential client finds your site, you have less than 3 seconds to make him/her stay. 3 seconds! A cluttered front page will quickly drive them away. Interestingly enough, when Google first started, they watched people’s reactions as they visited the site. Most people just sat there and did nothing. When asked what the problem was, people responded that they were waiting on the rest of the page to “load”. That was the norm back then. A “homepage” typically took 30 seconds or more to “fill the page”. Google authored FAST! Their landing page is simple and uncluttered. It has served them well. Don’t worry though… if you are unsure of how to do this… we can help! Great websites begin with great web designers.